Product Designer · Barcelona
I design the tools people rely on — where business logic meets human behavior.
That means incentives, pricing, and the systems behind them. Recently in marketplaces, but the pattern holds wherever people and systems shape each other.
About me
Product Designer for 9+ years — at Rover today, and previously Glovo, Stuart, and GuestCentric across logistics, last-mile delivery, and hotel management.
I believe in end-to-end ownership: understanding users and the business, exploring with a cross-functional team, and measuring what we ship.Off-duty, I'm likely running by the beach 🏖️
Selected work
4 case studies
Relationship-based graduated fees
Aligning sitter fees with relationship value to curb diversion and grow per-relationship revenue.
View projectService areas using travel distance
Moving beyond a straight-line radius to how sitters actually travel.
View project
Star Sitter program
A provider-level status program that recognizes the most reliable sitters and routes demand to them.
View project
Reducing platform diversion
Protecting $5M in revenue by enforcing platform communication.
View projectSurfaces I've designedWork in progress
A quick sense of the craft and range — not case studies, just the kinds of interfaces I build. Hover to see each one.
Experience
Designing sitter-facing tools and systems for search, loyalty, and pricing.
Product Designer → Senior Product Designer · Barcelona
- Defining the long-term roadmap and scope for the sitter-side experience.
- Identifying and solving core pain points in the sitter lifecycle to improve platform health.
- Partnering with cross-functional leads to launch alternative monetization models designed to keep transactions on-platform.
- Designed the incentive framework that directed 10% more requests to top-tier sitters, resulting in $2M ARR.
- Led design for phone number blocking and community guideline features, contributing $3M and $2M respectively in new customer revenue.
- Collaborated on search experience improvements and initial AI discovery features.
- Led a pilot that evolved into the Product Partners program — a cohort of high-quality, high-loyalty sitters engaged as ongoing collaborators across product initiatives.
Side project
Casita
A household management system I'm taking from zero to one — designing and shipping the whole thing end to end.
Education
Post Graduation, Digital Experience Design
Faculdade de Belas Artes da Universidade de Lisboa
Lisbon · 2017 — 2018
Bachelor's Degree, Design and Multimedia
Universidade de Coimbra
Coimbra · 2013 — 2017